About Us

Simply Brilliantz empowers schools, sports teams, and organizations to reach their fundraising goals through customized apparel and merchandise. We provide high-quality products customized with your logos, ensuring they resonate with you and your community. Our dedicated team carefully curates a diverse selection of unique items, giving you access to the finest merchandise options available. From stylish apparel to practical accessories, we design and produce items that truly connect with your audience.

Giving back to our communities is at the heart of everything we do. We hire adults with disabilities to pack some of our back-to-school kits. As a Scholastic partner, we donate books to students in need. We also carry a wide-array of products that are eco-friendly.

Berylle Reynolds

Our founder & CEO, Berylle Reynolds, kicked off her career as an electrical engineer at Tellabs, where she often quips, "It takes an EE to make a gEEk!" But let’s be honest, labs and circuits weren't quite her scene. One fateful day, a marketing manager stormed into her lab, knocked her glasses askew, and dragged her into the spotlight to showcase the company’s products. And just like that, Berylle was hooked! She swapped her lab coat for a travel itinerary and spent her days dazzling CEOs and CTOs across the country.

After getting an MBA, she leveled up to an account executive role (which is just a fancy title for sales) at Cingular (now AT&T) and Sprint (now T-Mobile). Spotting a golden opportunity, she launched her own company, focusing on wireless management software she’d built herself. After exiting that venture, she joined Bright SchoolKitz and discovered her love for working with schools and non-profit organizations.

When Bright SchoolKitz was acquired in 2023, she didn’t skip a beat. She created Simply Brilliantz to help schools with fundraising programs through custom merchandise and apparel.

And the rest is the FUTURE…

Amanda Dolce

Amanda is our enthusiastic Sales Manager for the School and Sports Team Division, bringing a wealth of experience to the team. After spending seven rewarding years with Bright SchoolKitz, she’s thrilled to reunite with the original Bright SchoolKitz crew that feels like family.

With extensive expertise in school supply sales, Amanda has successfully partnered with districts, schools, and organizations to meet their needs. She is particularly excited to be part of a mom-operated and women-run business again, where she can contribute to a supportive community.

When she’s not busy closing deals, Amanda enjoys traveling and creating lasting memories with her two daughters. An avid hiker and runner, she even takes on the challenge of ultramarathons! Her passion for adventure keeps her energized and ready to tackle any challenge that comes her way.

Kim Walker

Kim Walker has a robust background in operations and communications, having served as the Director of Operations at Bright SchoolKitz.

She holds a Bachelor's degree in Communications with a minor in Public Relations from the University of Tennessee. With over three decades of experience in sales, operations, and customer service, she is dedicated to building the best-in-class customer service team for our customers. Her extensive background equips her with the skills necessary to foster exceptional client relationships and drive organizational success

Kim balances her professional life as a dedicated career woman and a devoted mother. She actively contributed to her sons' school by serving on the Parent-Teacher Organization (PTO) for four years and took on the role of team mom for their baseball teams for several years. Additionally, she supported their activities by assisting with spirit wear. Her expertise and commitment to excellence have made her a valuable asset to Simply Brilliantz.